About us
The Campbell Agency was founded in 1989 by Nancy Campbell. With her background in advertising, production and even as a talent herself, this provided a genuinely unique perspective for the Dallas market. She discovered and recruited top talent – both in front of the camera and behind the desk – that brought a quick ascendance into the top ranks of agencies in the Southwest. The Campbell Agency is recognized as a leading agency nationwide in all media and is at the forefront of balancing personal attention while providing clients state of the art support in all their casting needs. From local ads to international campaigns, Nancy and her staff are determined that each client be treated with respect and understanding for their individual needs.
The agency philosophy of not merely “taking orders” but being proactive in developing and marketing models, actors and artists is a major force in the vibrancy of our clients’ careers.
Nancy Campbell
Agency President
Director of Fashion and Commercial Print
Nancy Campbell’s professional life began at the legendary Wells/Rich/Greene, an advertising agency known for its creative and ground-breaking campaigns. Working her way up from receptionist to creative secretary and then into production gave Nancy an insider’s view of advertisers needs…and pet peeves. After an agency re-organization, she found herself on the other side of the camera… as an actress. Once again, she got perspective, this time from the talent/model’s point of view.
After eight years, Nancy moved to yet another side of the industry — booking talent at one of Dallas’ leading agencies. It was here that Nancy found her true calling. In 1989, Nancy founded The Campbell Agency. With her broad experience and her passion for providing true customer service, she discovered and recruited top talent — both in front of the camera and behind the desks. The Campbell Agency is recognized as a leading agency nationwide in virtually all media and is at the forefront of balancing personal attention while providing clients state of the art support in all their casting needs. From local ads to international campaigns, Nancy is determined that each client be treated with respect and understanding for their individual needs.
Nancy has proudly served as a board member for the Children’s Cancer Fund and Fashion Group International of Dallas. She is involved with many other charitable organizations in the Dallas area. Her spare time, what little there is, is balanced between chasing her two unruly dogs, George Jr. and Ringo, along with an unruly husband around the house. Her favorite form of relaxation includes important missions to Atlantis at Paradise Island where the dolphins greet her by name.
Peter John
Senior Booker – Fashion/Commercial Print
Peter graduated from Texas Tech University with a BS in Animal Science & Genetics and immediately put his degree to good use — as a model. He was one of the most recognized faces in the Dallas market for the better part of 10 years. His aptitude for the business was recognized and he was hired and trained by Elite Model Management in New York and brought back to Dallas when Elite opened a branch. Peter joined Nancy Campbell in 1996. His understanding of both sides of the business makes him a unique asset as a booker. His ability to juggle phone calls is inspiring and his voice is now one of the most recognized in the world of modeling. He enjoys spending time with his 4-legged friends in his off time.
Katey Franks
Creative Coordinator + Social Media
Katey has always been passionate about the beauty, fashion, and talent industry. Her passion for it started when she was scouted by Page Parkes Management in 6th grade. From then on, she was determined to become a part of that world. After graduating from Fort Worth Country Day, Katey went on to study Merchandising and Digital Retail at the University of North Texas. At UNT, she joined Zeta Tau Alpha, and took many leadership positions, including Apparel Chair. In 2021, Katey moved to Los Angeles to do an internship with Cristina Fulton, which quickly prepared her for working in the industry. Since graduating in 2023, Katey has been a part of the Campbell Family! When she is not at the agency, she is eating wings, designing a new garment, or going to the movies with friends.
Sharon Hendricks Howell
Talent Director/Voice Over and On Camera Agent
Sharon began her career as a child performer. After realizing that she needed to be more talented, she received a Radio/TV/Film degree from the University of Texas at Austin and began her agency career as a business manager before working her way up the ranks as a voice over agent in Houston before becoming a full-service talent agent. After a brief stint in Los Angeles, where she worked as a casting assistant on several major networks shows and as an assistant agent for a top theatrical agency, she returned to Dallas and joined the Kim Dawson Agency for 5 years. In 1996, she opened her own boutique agency, Double Take Talent, and refined her business philosophy of common sense representation. In 2001, she joined forces with The Campbell Agency. When not helping actors advance their careers, Sharon is physically or mentally cruising the Caribbean — hence the nickname “Cruise Queen.”
Bridgette Poe
Film/TV and On Camera Agent
Bridgette became a professional actor at a very young age. Upon moving to Dallas in the mid-90s—which was only meant to be for the summer—her own agent asked if she'd mind helping out with phone duty for a few days… and the rest is history. Bridgette has worked as an agent over the past two decades including seven years at one of the Southwest's most prominent boutiques, at which she became the dedicated film/tv agent.
Bridgette also considers herself very fortunate to have been able to work as a writer in several different mediums. For both stage and screen, she's had original material produced, and contributes content annually to The Dallas International Film Festival.
In addition to participating on film festival screening committees, she also lends her energy and support to local groups including Arts Fighting Cancer, The Salvation Army and The North Texas Food Bank.
At every opportunity, she also tries to force her professional organizing skills on all her friends.
Diana Dyer
Director of Kids/Teens Division
Diana entered the business on the casting side. Chasing down extras for “Walker Texas Ranger” prepared her for the rigors of chasing down toddlers for our many print clients. Since 2004 when she signed on to The Campbell Agency, Diana has been instrumental in assisting parents and children in all aspects of the business from print to tv commercials. Her “eye” is one of the best in the business, as evidenced by the continued success of our Kid’s Head Book, the Casting Bible of the print world, that she produces every year. Diana loves to spend time with her granddaughter and on the beach whenever she can.
Erica Herrera
Junior TV Agent - Youth Division
Erica is a newer addition to the team, joining in 2024! A graduate of Oklahoma City University with a degree in Acting and Directing, she’s experienced nearly every side of theatre — from performing under the lights to managing the action backstage. That hands-on background gives her a unique perspective on what young performers need to thrive. She’s passionate about helping the next generation chase their dreams with confidence and joy. And when she’s off the clock, you can find Erica reading by the lake or enjoying margaritas with the gals!
Kate Wagner
Director of Runway - Campbell - Wagner Runway
Kate Wagner has been in the business as a runway agent for almost 30 years. Under the guidance of the legendary Kim Dawson, she began telling models how to walk while still in her early 20’s. In 2009, she went on to form a runway division with the already successful Nancy Campbell to create Campbell Wagner Runway. She has developed models that have worked all over the world with some of the most important designers in the industry. Kate is almost as famous for her one liners as she is for discovering each new generation of “walkers”.
Campbell Wagner Runway is currently a leading runway division in the southwest.
Emily Godbold
Print Agent
Emily has been a part of the fashion industry for over 20 years. She previously led the editorial fashion styling team for Neiman Marcus where she styled the advertising campaigns with high profile talent and created seasonal style guides and fashion mood boards. She has a creative, detail-oriented eye and loves staying up on the current runway trends. Emily first began casting for NM where she fell in love with the model world and is excited to dive further in with Campbell!
At home with her husband, Emily tries to keep up with her two very sweet, but very high-energy boys and their dog, Deacon. In her “spare” time, she loves trying out new recipes from NYT, listening to old records, binging Netflix, and brunching with friends.
Beth Alvarado
Office Coordinator
Beth Alvarado is a native Dallasite and considers herself a student of life! Which is perfect for the job duties of our Office Coordinator. With a background in retail and food service, she knows how important presentation and client assistance is. Combine that with an interest in human psychology (comes in handy around here) and a passion for makeup, art and fashion - she's got the perfect skillset for an entrée into the agency world. Out of the office, she loves soccer and being a dog mom to her Siberian Husky, Rocky.